Author Archives: Maria Johnsen

Reports show that over 95% of all internet end users use search engines to find what they’re looking for, whether products/services, or just basic old information. The following things will, I hope, recap a philosophy, approach and tactic to the Search engine optimization question which is effective, along with giving some helpful insight into the industry itself. Effective, professional, optimized Copywriting is the single, most essential factor in any SEO campaign. Search engines index websites determined by the content found on each site of the web page. With a thorough knowledge of the language and grammatical conventions combined with intensive research, to uncover and exploit the market focus, a person can move a website to the upper level of the “SERP’s” (Search Engine Results Page) in a disciplined as well as ethical manner. Measure everything, at least twice, and then check again. While I could be the first to say that many of the programs that form up web page optimization are more art than science, you needs to take a very systematic approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. You will find a number of specialized software which make the job easier but at the bare minimum, a person needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely hypothetical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content. Those who assure such feats will either optimize for such vague search term phrases (such as, “hotels in Norway”) that no a webmaster will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google hit upon out about it. The other option, that they will take the money and run, is worth mentioning here but I’ll be polite. Continue reading →