Do You Know These Link Building Mistakes?
May 5th, 2010 by adminBuilding your links is of high importance for any IM project or campaign. Your website’s ultimate position in the search engines will come from the quality of your backlinks. If you’re not getting relevant backlinks, your site will suffer from a lack of quality search engine traffic. In their zeal to acquire backlinks, a lot of marketers commit costly errors in the process. Sometimes the consequences are high, even though the mistakes seem trivial. If you want to maintain a long term relationship with the search engines and keep them happy, then you need to avoid the mistakes that we are about to discuss.
A common error is choosing an image to make your backlink if you can make a text link from one of your keywords. Many marketers find themselves with problems because they’re rushing for fast results. Anchor text link mistakes are common. A text link with your relevant keywords/phrases is a better choice, even though an image link can possibly get you more traffic. People might ignore the significance of this because they feel that an image would do a better job, which isn’t always the case. In the end, your traffic will be more targeted due to the keywords in your text links. Search engines give higher SEO scores to relevant keywords in anchor text. An image link is acceptable if it’s the only link available.
Selling links is another very common mistake. A very common practice is to sell links. This is highly not recommended only because it can hurt your rankings later on. However if you really want to do this, it’s best to use a quiet service such as Backlinks.com. Always remember that most networks of this kind don’t try to hide what they’re doing. Just be sure that you avoid directly advertising what you’re doing on your site if you sell links. It’s best to completely avoid doing this so you don’t harm your rankings. If you want to make sure your links are only the best and from high quality relevant sites, be careful about what you’re doing and remember this article. Proceed slowly and with caution. Use the best practices and some common sense. And that will deliver the results you want.
Pulkit Agrawal from Ahmedabad, India asks: “Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5 effective ways of organic link building other than building great content?”
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